The Mormon religion has been in the headlines lately with presidential candidate Mitt Romney publicly defending his faith. Also the show "Sister Wives" has chronicled the life of a polygamist Mormon family. Finally additional attention has been given to the Mormon Church recently through the creation of ad campaigns to attract people to the faith and to "educate the public."
In the most recent LDS (Ladder Day Saints) promotional YouTube video, the church enlisted the help of rock band, The Killers front-man, Brandon Flowers.
The video shows the singer rehearsing and recording with his band while showing clips of him with his family. He talks about some of the trials of rock and roll music, "There are a lot of connotations that come along with popular music or rock and roll and it's usually very sex driven or money driven and I realized early on that wasn't the road for me.”
He goes on to talk about the strong values instilled in him as a child and growing up in the church: "Maybe because of the foundations that were laid in my life by my mom taking me to church that I wanted to take a different road I guess."
The video campaign simply under YouTube user name, "Mormon," is looking to make the religion seem cool and less like a cult which is what many feel it is.
Flowers ends the video by looking into the camera saying, "I'm a father, I'm a husband, and I'm a Mormon.”
A poll on Facebook asked users to share their feelings on Mormonism.
Michal Pando, a college student said, "Every religion and lack of religion is viable amongst today's society. Everyone adheres to something for guidance and be it spiritual or self. Music wise it shouldn't matter, its music I could care less about the artist himself but rather I... care for his content."
He continues, "World view wise we over play stereotypes and we always try to separate ourselves either by race or belief, the truth of the matter is we are all Homo sapiens and no one is greater than the other and belief is something that cannot be argued because as individuals we all have our own. Or simply said, we are all human, and to each his/her own."
User John Kelly, a golfer, thought being Mormon was "weird" while Michelle Arsenault, novelist, feels that it's "not the most progressive religion - at least, it doesn't seem to be - but I tend to be skeptical when it comes to any religion."
College student Lisa Lee said, "They're misunderstood. And no religion is progressive- at least they stopped that polygamist ridiculousness."