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CBS News' Easter Program Explores Today's Bibles

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By Kevin Jackson, Christian Post Reporter
April 7, 2007|10:30 am

CBS News Sunday Morning will have a special Easter Sunday program on Apr. 8 that will focus on the best selling book of all time – the Bible.

With co-anchor of The Saturday Early Show Tracy Smith leading the segment, the 60-minute news magazine program will be joined by representatives from Thomas Nelson, Inc. - a leading provider of Bibles, products, and live Christian events - who will speak about the Bible market.

As a main focus of the feature, the company heads will explain the large variety of Bibles that are now available. More than the traditional black leather Bible, scripture is offered in a wide range of styles now.

During the interview, Wayne Hastings, the senior vice president and group publisher for Thomas Nelson’s Bible group, will describe how his company offers packages such as The Voice, which is part of the Emergent Church Scripture line. The Nashville-based company also carries scripture in magazine format, or Biblezines. Other atypical formats consist of the Duct Tape Bible, which is covered entirely by the silver adhesive, and Immerse, a waterproof Bible.

The Bible is also being offered in several audio formats, including The Word of Promise: New Testament Audio Bible, featuring dramatic readings from several celebrities such as Jim Caviezel (The Passion of the Christ) as Jesus. This audio Bible will be featured in a Los Angeles Times piece also on Easter.

Besides the Bible themselves, the program will look at how shopping for a Bible has become easier, despite all the enhancements.

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For an inside look at how Bible publishing works, the news program will meet with Rodney Hatfield, vice president of marketing for Thomas Nelson’s Bible group, inside of their warehouse. People can learn how the industry runs as well as the Bible indexing operations.

The CBS News Sunday Morning normally airs at 8 a.m. ET on Sundays, but times may vary depending on region. A concrete time can be obtained from the CBS News website.

The Sunday morning program, which focuses on the arts, culture, nature, and contextual reporting, is ranked No. 1 in its timeslot, having around six million viewers each week.

 

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