Former "Two and a Half Men" star Charlie Sheen has threatened a strip club in New York City with legal action after he claims they used his name and likeness without his permission.
Hoping to cash in on the wild ways of the former television funnyman, executives at Cheetahs Gentlemen's Club in Manhattan named a VIP room in honor of Sheen, who is well known for his party boy antics.
They converted a whole booth to incorporate Sheen including pictures and other items tied to the actor, but had to stop using the room with his name after Sheen found out and threatened to sue the establishment if they continued the practice, according to The New York Post.
Marty Singer, an attorney for Sheen, sent a cease-and-desist letter to the company demanding that the establishment have the actor's name and image removed from the room.
"We sent a cease-and-desist letter and they complied. This matter has nothing to do with Sheen's reputation. You can't use any celebrity name to promote a business without permission. They had no right to use his name," he said.
Sam Zherka, president of the company that owns Cheetahs Gentlemen's Club explained that the room had already been changed and renamed.
"We figured it would be comical to name a room after him ... Then we got notification from his lawyer to cease and desist, claiming the usage of his name would be detrimental to his persona. They said they would sue us for millions if we carried on."
With all the controversy surrounding Sheen in recent months, Zherka figured that Sheen would appreciate some good publicity.
"How could sushi damage Charlie Sheen's reputation? We thought dedicating a room to dine in his honor would help repair and elevate his image. He should have called us up and thanked us," Zherka said.