The iPhone 6 5.5-inch model is expected to be $300 on-contract, but that will not stop buyers from picking one up, according to analyst Raymond James Tavis McCourt.
He recently weighed in on the price increase for the iPhone during an interview with MarketWatch, and by basing his assumptions on the latest consumer data, he concluded that most of them would be willing to pay a bigger price for a larger handset.
"Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screen iPhone, with now a full one-third survey respondents willing to pay $100 premium," McCourt said.
McCourt also pointed to the overall demand for a larger display.
"Data seems to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015," he continued.
A new photo showing off what could the rear shell for the upcoming iPhone 6 leaked onto the internet earlier this week.
It shows the back plate at various angles including a side view that displays the cutouts for the standard mute switch and elongated volume buttons on the left side. The right side features a SIM tray toward the middle and what has been reported to be the relocated power button. Apple is rumored to have moved it on this model in order to make it easier to access on the larger handset.
The report also states that the cutout for the Apple logo points to the possibility of a lighted version that would be used for notifications. These types of cutouts are normally used for iPads as Apple normally employs a shell cutout with an embedded Apple logo rather than printing it directly on the shell.