Kanye West performed at New York City's Governor's Ball Music Festival recently where he ranted to the crowd about not striving for commercial success with his upcoming album Yeezus.
The rapper took to the stage at the music festival to perform some new music from his upcoming album and let it be known that he had a different plan for promoting his upcoming project.
"You know with this album, we ain't drop no single for radio. We ain't got no big NBA campaign or nothing like that. (Expletive), we ain't even got no cover," West revealed to the audience at the festival during his 36th birthday weekend. "Honestly at this point when I listen to radio, that ain't where I wanna be no more."
West also revealed that he was not interested in outside opinions concerning his latest body of work, which is scheduled for a June 18 release.
"Honestly at this point, I could give a (expletive) about selling a million records as long as I can put out an album for the summer that y'all can rock to all (expletive) summer," he told his audience at the music festival. "At this point, I don't really give a (expletive) about outside opinions."
However, some may feel that West's lack of promotion for his upcoming album may be a winning formula for the Grammy-Award winning rapper and producer.
"What's good about that is it helps create that Kanye mystique again," Vibe magazine editor Jermaine Hall said in a USA Today report. "Because he's gotten to be more acceptable to the Us Weeklys of the world (thanks to pregnant girlfriend Kim Kardashian), he'd lost some of that. But he's the type of artist that doesn't have to have a big radio record for him to do well the first week."