As fans get ready for the Kindle Fire to release on Tuesday, many customers are comparing the Kindle and iPad to see which tablet device to buy.
Amazon’s Kindle Fire will debut as the tablet with the most potential to enter into the tablet market dominated by Apple’s iPad.
One advantage the Kindle Fire will rely on to gain consumers is price. Starting out at $199, the Kindle Fire is less than half the price of the iPad. The low price will attract customers who are not willing to cough over the $499 sticker price of the iPad.
Another strength Amazon will look to rely on is their online strength. Amazon is the world’s largest online retailer and the Kindle Fire will provide another outlet to use to access its services.
According to Y! Tech’s Taylor Hatmaker, Amazon is “its own biggest asset.”
“Apple boasts a wealth of software and hardware intended to work together seamlessly on its devices, but as the world's biggest online retailer, Amazon's got a whole wealth of resources right at its fingertips...and right at yours,” said Hatmaker.
Size could play as another selling point for the Kindle Fire.
“The Kindle Fire looks and feels a lot like Research In Motion's BlackBerry PlayBook tablet, which was reportedly produced by many of the same suppliers and assembler in China,” said Nathan Olivarez-Giles, who previewed the device on the Los Angeles Times’ technology blog.
The 7-inch screen and smaller frame can prove appealing to the iPad’s 10-inch frame that may not be so easy to carry around.
Amazon can also look to its well-established brand to seek advantages over Apple’s iPad.
“You might be more familiar with Amazon Prime as a speedy way to watch stuff you order online materialize at your doorstep, but the premium service also has a clever tie-in with the new tablet,” said Hatmaker about the Amazon Prime service that will be offered for free for the first month.
Overall, the Kindle Fire and iPad will be going head-to-head and Amazon will need to rely heavily on its advantages to make their mark in the tablet business.