A Manhattan "man only" aisle could become a favorite of New York City men, as the Westside Market NYC debuted the idea recently. The store created the idea so that men could easily visit for one-stop shopping and find items like Gatorade, razors, chips, beef jerky, and deodorant all in one place.
The Manhattan man only aisle came to the Westside Market Chief Operating Offcier Ian Joskowitz, who read an ESPN article that said more men now shop for the family. 31 percent of males now take over the shopping, compared to just 14 percent 20 years ago.
"Generally, the supermarket is set up for women and families," he told Daily Mail. "So we thought, what can we do to tailor a section for men?"
Joskowitz called on the men with brains enough to start Westside Market- CEO George Zoitas and founder George Zoitas- and together they made lists of things guys like, want and need.
"Guys don't like taking lists when they go shopping," said George Zoitas. "This helps them remember what they need."
What they came up with was the "essentials" every man needs, especially if he is entertaining other men.
"It's your water, alcohol, soaps, shampoos, deodorants, razors," Joskowitz explained. "If you're going to have some guys over to watch a game, you can pretty much stand here- not move two feet- and get your beer, barbecue sauce, chips, whatever. It's all right here!"
The "Man Aisle" even has a paper sign saying such. Along with the aisle is the "Men's Supermarket Survival Guide," which they created to give men "helpful tips and tricks for saving time, money and picking out the best ingredients," according to their press release.
The idea seems to be a rousing success, at least for now: the store had to restock several times throughout the day, and some people came in just to see the aisle. If the man only aisle continues its success, it could be expanded to four other locations in Manhattan and New Jersey.
Westside Market NYC is located at 110th Street and Broadway in Manhattan.