Killers lead singer Brandon Flowers is the face of a new advertising campaign to inform the public on the Mormon Church.
Flowers says that he "still has a fire burning" for his Mormon faith despite his rock star fame, Daily Mail reports.
New video has been released showing Flowers with his three sons and wife Tana. The footage is part of a series of promotional films on the website mormon.org.
Flowers adulates the significance of having a family at a young age, one of the most important facets of the Church of Jesus Christ of Latter Day Saints, in the video.
The superstar says that it is difficult being away from his family when he's on the road.
"I get in arguments with our booking agent if he puts us out on the road too long. You know I don't want to miss out on things," he said.
The campaign comes on the heels of a heated debate on the status of Mormonism over the past few weeks brought about by the GOP race. Two candidates, Mitt Romney and John Huntsman, are members of the Mormon Church.
Mormonism was put on the forefront after Robert Jeffrees, a senior pastor at First Baptist Church in Dallas, called it a "cult."
A Gallup poll in June showed one in five Americans would oppose a Mormon president.
The church is now attempting to improve the public's perception of its faith and community practices.
Flowers knows his life as a family man is unusual for a rock star.
“There are a lot of connotations that come along with popular music or rock music, and it’s usually very sex-driven or money-driven, and I realized early on that that wasn’t the road for me,” Flowers said. “Maybe because of the foundations laid for me in my life by my mom taking me to church. I wanted to take a different road.”
Flowers has also said his faith has had an impact on his music.
“I want to be a positive force in the world and uplift people," he said.