The Moto X will experience a price drop that will bring its tag down to just one cent.
Motorola Mobility will offer customers interested in the device a chance to purchase the smartphone and fully customize it for a two week trial run. The company will build them a custom off-contract Moto X and ship it to them for just a penny. The offer will be available for just one day next week.
The Moto X launched in August of last year and functions as the company's flagship handset. It features specs that failed to wow many critics, but seemed to execute well in other areas including its integration of the Android operating system, which is similar to what is found on the Nexus line. It seems to have grown in popularity thanks to that Nexus feel.
The device features a 4.7-inch screen with a curved back, a 10-megapixel camera, the option of a white or black body, 16GB or internal memory, and no microSD card slot. The device originally came with Android 4.2.2, JellyBean out of the box.
The Moto X successor, the Moto X2's release date was announced for summer 2014 by Motorola earlier this year.
The company confirmed the news during this year's Mobile World Congress during a Q&A session. They said "the next version of Moto X" will arrive sometime in "late summer." Motorola also plans to expand availability of its current smartphone lineup and the Moto Maker tool for its customers. Motorola will bring it to Europe and Mexico.
The company also plans to stick with Android as its primary OS. It also confirmed that the original Moto X will be released in India and Australia during the next few weeks.