Rihanna's over sexualized image and lyrics have been drawing ire from an anti-violence group.
Rihanna's previous music video "Man Down" is a murder-centered visual of the song. Her video "S&M" was banned in 11 countries.
Her newest video, "We Found Love", is taking heat from anti-rape activists.
The point of the music video is to allegedly show how love can be like a drug, and does so using images driven by sex and drugs as Rihanna goes through the motions with a Chris Brown look-a-like.
The video could be interpreted as a loose re-creation of the relationship between Rihanna and Chris Brown before his physical assault on her that ended the romance.
"Rihanna's new video is a disgrace. It sends the message that she is an object to be possessed by men, which is disturbingly what we see in real violence cases," said Eileen Kelly of the Rape Crisis Center in England.
"Rihanna's over sexualized view is bad because it makes woman/girls look more like sex objects in the eyes of men and people in general as opposed to an equal or someone of stature to people who watch the videos," said James Kingsley, a 25 year-old music fan.
Rihanna came under fire last month while filming the video in Ireland. Using a farmer's field to film a scene, Rihanna was wearing scantily clad clothing and then began to strip.
“I realized things had got to a stage which were not acceptable to me. Things became inappropriate and I asked the film crew to stop,” said Graham, 61, the owner of the farm to a news agency.
An unapologetic Rihanna defended her video and responded to concerned parents and organizations via Twitter: “The music industry isn’t exactly Parents R Us!””
“We have the freedom to make art, LET US! It’s your job to make sure they don’t turn out like us,” tweeted Rihanna.