Samsung launched a new ad this week for the Samsung Galaxy S3 smartphone that deems the device to be "The Next Big Thing" in smartphones.
The advertisement displays some of the handset's finer features including its ability to stream video to a TV and sharing video and pictures with other S3 owners simultaneously by using NFC (near-field-communications).
This is part of what Samsung has said will be its biggest marketing campaign ever for the Galaxy S3 smartphone.
Samsung hosted an event for the new Galaxy S3 in New York City on Wednesday where the company showed it off to a large crowd of observers.
"We are launching the biggest marketing campaign in Samsung's history," said the company's Chief Marketing Officer Tom Pendleton at the event.
Samsung also announced its plans to launch fifty kiosks and 40,000 interactive posters around the country during the next few weeks that will allow users to download free music, eBooks, and other content directly onto their new Galaxy S3.
The company even will run a 3D advertisement before summer blockbusters in 55 movie theaters across the U.S. The ad will function like a game for Microsoft's Kinect accessory for the Xbox 360 detecting audience movements as each viewer works together waving their hands in the air trying to control a giant Galaxy S3 that is on the screen.
Samsung also plans to launch Beacon, a mobile-only magazine that will debut on the Galaxy S3 and give users exclusive information on the latest products and provide them with exclusive offers from Samsung.