The Samsung Galaxy S4 could be unveiled by the company as early as January, as it is planning something big for this year's Consumer Electronics Show, set to take place the first month of 2013.
Samsung released a teaser video today that hints for an important event with a major announcement with a product that will change the world at CES. This event is set to take place on Jan. 8.
The video stated that Samsung promises to introduce "something new" and it also has other words and phrases flying around such as "innovation," "ideas," "design" and "technology."
Samsung is rumored to be introducing its new YOUM flexible OLED displays and they will already be installed on specific devices. The company is also expected to give the world a first look at the highly anticipated Samsung Galaxy S4.
More and more rumors seem to be surfacing regarding the Samsung Galaxy S4 specs, as the device is now supposed to feature an unbreakable screen.
Samsung is reportedly working on something called "Project J" that would have them release smartphones with unbreakable screens by April of next year.
Mark Newman, an analyst at Stanford Bernstein in Hong Kong, weighed in on Samsung's plans, confirming that a flexible or unbreakable display will make its way to a Samsung flagship device in the near future.
"Eventually, they'll (Samsung) have unbreakable and flexible displays," he said. "Either the Galaxy S4 or S5 will have unbreakable and even possibly flexible and foldable displays by 2014. That's going to be a game-changer."
The display on the Galaxy S4 is already rumored to be bigger. It will also have a higher resolution- pixel density jumps to 441 per inch from the Galaxy S3's 306 ppi- which is better than the iPhone 5's 326 ppi.
Samsung is major backer of the organic light-emitting diode, better known as the OLED display. These OLED panels could be replacing their glass substrate with plastic material in order to make it sturdier and less breakable.