It only took Sony 40 days to move 4.6 million units of its new high-end smartphone, the Xperia Z.
The reason the company was able to do this was due to its decision to launch the smartphone earlier than some of its competitors releasing similar devices. Most tech enthusiasts did not expect it to do this well, but hitting the market before other handsets such as the Galaxy S4 and HTC One gave it a significant advantage.
The Xperia Z also features a waterproof design that many customers are attracted to. One of Sony's marketing gimmicks in Prague for the smartphone involved a woman showering and using the Xperia Z while doing so. It also features a sturdy design overall.
Specifications for the Sony Xperia Z were finally revealed at the Consumer Electronics Show in Las Vegas that took place earlier this year.
The Sony flagship smartphone features a 5-inch, 1080p display NFC (near-field-communications), 13-megapixel main camera and a water-resistant exterior.
Other specifications on the Xperia Z include a 1.5GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM, one-touch mirroring and 4G LTE.
Sony also introduced the public to the new Xperia ZL, which is another high-end smartphone with the same display camera and processor as the Xperia Z. It comes with one-touch mirroring and 4G LTE and has a maximized display with the highest ratio of screen-to-phone size.
Both devices are extremely impressive and big enough to compete with the Samsung Galaxy Note 2. However, they do not feature a comparable accessory to the trademark S Pen that comes with the Galaxy Note. The device will stack up a bit better against the Galaxy S4 and HTC One once they both hit the market.