"Think Like a Man," the film adaptation to Steve Harvey's self-help book for women, received mixed reviews during its opening weekend at the box office and while some film critics applauded the movie others dismissed it as being just another "rom-com."
The movie is a romantic comedy that explores the rules of dating, which men and women have forever struggled with.
"Think Like A Man" is based on four interconnected men whose love lives are shaken up after the ladies they pursuing begin taking advice from Harvey's renowned book in a bid for long lasting and true love.
When the men realize that they have been betrayed by one of their own, they conspire using the book's insider information to turn the tables and teach the women a lesson of their own, in a plot which one critic, Elizabeth Weitzman, described as "disposable," according to the New York Daily News.
"Every primary cast member is appealing, elevating the disposable plot - men and women are in constant battle, yawn - into a funny, sexy take on contemporary dating," Weitzaman wrote.
The predominantly African-American cast includes Steve Harvey, Chris Brown, Meagan Good, Kevin Hart, Kelly Rowland and Lala Vasquez; many of whom received praise for their on-screen persona.
"While the outcomes of the individual romances portrayed are fairly predictable, the chemistry among the cast members makes this more entertaining than most ensemble rom-coms," USA Today's Claudia Puig wrote.
The film opened in theaters around the U.S. on Friday and is projected to gross between $17 million to $24 million, according to Reuters.
"Think Like A Man" will compete against "The Lucky One," starring Disney star Zac Efron, at the Box Office over the weekend after it too was released on Friday.
The "Lucky One," which like Steve Harvey's film is film adaptation of a novel written by Nicholas Sparks, is projected to generate revenue in the low $20 million range.
"I wouldn't be surprised if it comes down to the wire on Sunday with $500,000 separating them," Boxoffice.com editor Phil Contrino told The Wrap.