The University of Notre Dame, a private, Catholic university located in South Bend, Ind., is reportedly planning to unveil a new perfume line, branded with the name of the institution, in time for the highly anticipated 2013 football season in the fall.
The university, which has a loyal following of football fans due to the past success of its Fighting Irish football team, has reportedly teamed up with the New York City-based Cloudbreak Group, a marketing firm specializing in beauty products, to produce this upcoming fragrance.
The fragrance will reportedly sell for $60 for a 3.4 ounce bottle, according to Sports Business Daily, a subscription-based sports news website.
As Commonweal magazine reports, the decision of the Midwestern university to work with the Cloudbreak Group on this product may prove beneficial, as the marketing group previously created a New York Yankees perfume and cologne which ultimately exploded into a $10 million business.
In addition to creating a successful fragrance for the Yankees baseball team, the Cloudbreak Group is the brainchild of such scents as "Fabulous" by Isaac Mizrahi and the Dennis Basso perfume.
This is not the first time entrepreneurs have sought to bottle fragrances relating to both alma maters and religions.
For example, a new fragrance company in 2008, Masik Collegiate Fragrances, sought to bottle the ideal notion of a particular college, such as Penn State or Louisiana State University, by using scents in their fragrances which struck memories of campus trees, flowers, and school colors.
According to the Chicago Tribune, the Louisiana State fragrance held a purple and gold palate and carried fragrant notes of plum, honey, and golden bourbon, while the North Carolina variation exuded scents of orange, jasmine, and violet.
The Masik Collegiate Fragrances even created a perfume for Notre Dame back in 2008, which reportedly was the most requested aroma at the time.
The creator of this company, 30-year-old chemical engineer Katie Masich, told the Chicago Tribune at the time that she thought her line of fragrances would be popular because the brain's memory is very connected to scent.
"The connection between smell and memory is very powerful," Masich told the paper in a previous interview.
Online, critics contend that come the college football season in late August, graduates, students, and fans of Notre Dame could very well be vying for a bottle of the college's new fragrance.