Vaio Phone 2015: Once A Laptop Brand, Soon A Smartphone Label?

By David Robertson, Christian Post Contributor Wednesday, March 11, 2015

Several years ago, Sony owned and managed its own line of laptops that aimed to rival other brands in the industry.

The Vaio brand became popular not just because of the unique logo it has, but with the premium build, quality and performance it offers to consumers.

Unfortunately, Sony has decided to leave the Vaio brand last year in order to focus on more consumer devices.

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As a result, the Japanese maker owns only five percent of the brand, while it is primarily run by Japanese Industrial Partners (JIP).

Based on a report by GSM Arena, JIP will finally launch its pioneer smartphone and is bound not only for Asian markets, but countries in Europe as well.

In the report, the Vaio smartphone will boast decent midrange specs that include a 64-bit Snapdragon 410 chipset, 2GB of RAM and 16GB of internal storage.

The phone will also feature a 5-inch display with HD (1280 x 720) resolution, including a 13MP primary camera, and a 5MP front shooter.

According to the report, the device will showcase the same stylish but simplistic Vaio branding, although this may still delight the fans of the label.

The absence of Sony in this year's Mobile World Congress could be seen as a first step to slowly exit from the mobile market.

While the Xperia Z2 and Xperia Z3 smartphones were high-end devices when they launched last year, they were outplayed by Samsung and other cheaper brands, especially in the Asian market.

If the Xperia brand plug will be pulled, Vaio mobile phones may be the the one to take its place.