One retailer predicts that the Nintendo Wii U will come out as the victor this holiday season as they feel children will have the biggest affect on the console race for supremacy.
With the PS4 and Xbox One much more expensive and geared toward the adult gamer, the Wii U offers family friendly gameplay, bright colors, happy characters, and an overall fun time for the kids while still appealing to the adults.
Play.com predicts that the Wii U, along with the iPad, will sell a lot more units than its contemporaries and the console's 75 percent sales increase in October will continue to rise. Website owner Rakuten said those two items were the most talked about electronics by and for children who frequent their online store.
"The marketplace's social media analysis surprisingly showed that the brand new Playstation 4 and Xbox One consoles are trailing in second and third place respectively behind the Wii U and iPad," he told MCV.
"This is despite the fact that both new consoles sold out on Play.com during Black Friday, which have since been restocked. It appears that those on the hunt for the latest consoles are gamers rather than consumers buying for their loved ones," Rakuten added.
Wii U's recent struggles have largely been due to the lack of solid games available for the platform, and now as the better games are coming out, they acknowledge that the delays hurt them.
"When we launched the Wii U, we were pointing to Pikmin, we were pointing to Wii Fit U, and we were pointing to Zelda and Mario-- so all of these great games that are coming out now, we wanted them to come out by the end of March last year," Fils-Aime said to Siliconera. "That's been the biggest challenge we've had. We knew we had a great line-up. We wanted it to launch much earlier to drive the system."
With the steady release of first party games, the Wii U's sales are improving, making this the perfect time for Nintendo to strike and really grab hold of the video game market.
"We have to make sure that the pipeline for new games has that steady pace. We've had it arguably since July, in terms of that regular pace of games--and guess what? The Wii U has responded, and we just have to make sure that that pace is consistent," Fils-Aime continued.