I just finished reading Crash Course: The American Automobile Industry’s Road from Glory to Disaster by Paul Ingrassia. The book is a fascinating account of the rise and fall of the “Big Three” automakers: General Motors, Ford, and Chrysler. Only Ford avoided the ultimate fall of bankruptcy.
My initial desire was to learn from the lessons of the automobile industry, both the good and the bad. Though most of the book does focus on the enormous missteps of many in the automobile industry, it is fair to give credit where credit is due. For example, in 2006, Bill Ford, holding the multiple titles of Chairman, President, and CEO of Ford, understood that his leadership was not getting the job done. So he, in essence, fired himself as President and CEO and brought new leadership to Ford. That move likely was the decisive moment that led the company to avoid bankruptcy. “I have a lot of myself invested in this company,” Ford explained, “but not my ego.”
Unfortunately, Bill Ford’s actions were the exception and not the rule. Those in management of the Big Three and those in leadership of the union at times demonstrated such lack of leadership that we, in hindsight, wonder how leaders can head down such destructive paths.
The Essence of It All
James B. Stewart’s words on the front jacket of the book, tell the essence of the story well: “A fascinating look at how ego and hubris destroyed an industry . . .” Indeed of all the leadership lessons learned, the most pervasive and persuasive in the book is that hubris is the downfall of leaders and, thus, their organizations.
I was thus intrigued to follow the lives and leadership paths of these leaders in the book. I quickly saw some clear patterns of leadership infected with hubris.
The Signs of Hubris
My list is not exhaustive, but I do believe it is telling. In each of the corporate leaders’ and union leaders’ lives, the following patterns began to emerge. In them you can see the signs of hubris for any leader.
1. Leaders with hubris see others as inferior. The rest of the world does not get it. Others are just not as smart. As a result, these leaders do not listen well because others really don’t have anything worthy to say. Leaders with hubris thus lack patience with others. They definitely cannot see their own faults.
2. Leaders with hubris are slow to see deteriorating conditions in the organizations they lead. The CEO of General Motors declared in a 2007 letter to shareholders: “Our entire team rose up to meet the collective challenges we face.” The letter was written as the two-year losses for GM totaled over $12 billion. Leaders with hubris cannot see conditions getting worse because they cannot believe such conditions could take place under their leadership.
3. Leaders with hubris are quick-tempered. Some of the stories of the tempers of union leaders and the leaders of the Big Three are almost unbelievable. Their condescending and demeaning treatment of others reflects their own aggrandized view of themselves. If anyone disagreed with them or got in their way, the self-righteous anger of the leader exploded.
4. Leaders with hubris expect to be served. The CEOs of the Big Three didn’t get it. They showed up at congressional hearings for bailout money in private corporate jets. Union leaders' threats of strikes against the car companies garnered the workers such out-of-the-norm benefits that the very existence of the companies they worked for were jeopardized. In both cases, everyone was looking out for themselves, seeking to be served rather than seeking to serve.
Looking in the Mirror
As I read the book and as I wrote this article, my mind captured images of past and current leaders whom I thought fit the bill perfectly of leaders with hubris. Then the thought hit me. Leaders with hubris never think that they are or will be leaders with hubris. It sure is easy to talk about others who are self-serving egotists. But it is incredibly difficult to accept that I can go down that very same path.
Most of us are familiar with Proverbs 16:18: “Pride comes before destruction, and an arrogant spirit before a fall” (HCSB). But the following verse is not cited as often: “Better to be a lowly spirit with the humble than to divide the plunder with the proud” (Proverbs 16:19).
I must look in the mirror more often and see my own sinfulness and propensity toward hubris. It’s easy to read a book about other leaders who became filled with self and led with hubris. But I must realize even more poignantly that except for the grace of God I too will go down that path.