Kanye West reportedly finished filming his brand new music video in recent days and a new report claims it will feature Kardashian family friends Scott Disick and Jonathan Cheban.
On May 17, West, 35, began promoting his sixth studio album Yeezus which is scheduled for release on June 18. He is hoping a new music video will further promote his latest project. West reportedly chose an "American Psycho" theme for his upcoming music video and it was filmed in Brooklyn, New York.
"Kanye spent the weekend shooting an American Psycho-inspired video in Brooklyn with Scott Disick and Jonathan Cheban," an insider told In Touch magazine.
"Jonathan actually gets killed in the end," the source revealed, adding that "Kanye wants the video to go viral and drum up more publicity for his album."
Disick, who is the boyfriend of reality TV star Kourtney Kardashian, and Cheban, who is a business associate of West's girlfriend Kim, are not the only people who are rumored to have worked with the rapper in recent months. Kim, who is expecting her first child with West, is rumored to have lent her vocals to West "on the intro or on [the] interlude of the album," a source told urban blog website Media TakeOut.
West recently debuted his new single"New Slaves" via video projections in 66 select locations around the world. He also performed his single "Black Skinhead" days later, with both songs said to be from his upcoming album.
West recently explained that he hopes the album takes a new direction in comparison to prior albums. The "Mercy" rapper alluded to branching away from mainstream and reiterated that he is no longer focused on album sales.
"With this album we ain't drop no single to radio. We ain't got no NBA campaign, nothing like that. (Expletive), we ain't even got no cover. We just made some real music," West told the crowd at Governors Ball Music Festival on Sunday.
"Like, back when I used to make albums and (expletive), a couple years ago, we'd go away and work on the album for months or something. We'd always have to hold the album ... Because it mean that 'I think would sell more if it get more audience and (expletive),' he went on adding "But honestly at this point when I listen to radio, that ain't where I want to be no more ... I could give a (expletive) about selling a million records as long as I put out an album for the summer that y'all can rock to."