Samsung Galaxy S3 Interactive Posters Appear in New York City
Samsung recently hosted a media event in New York City where the company announced its major marketing campaign it was going to launch in order to promote the Galaxy S3.
The company spoke about various types of advertising it would employ for the smartphone with one of them being interactive posters.
Two of those interactive posters were spotted in Manhattan recently by tech site 9to5Google with one offering a free download of a Goodie Mob and CeeLo Green song.
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The second of these was found at the Port Authority in Manhattan and it is a giant screen that shows dozens of Samsung Galaxy S3s rotating in the air. When someone touches the screen, the display transitions to a different scene with three big Galaxy S3 selections. These options all offer downloadable content.
Samsung stated that its planned marketing campaign for the Galaxy S3 could be the company's biggest one to date.
"We are launching the biggest marketing campaign in Samsung's history," said the company's Chief Marketing Officer Tom Pendleton at the event.
Pendleton also bragged about how over 6.8 million people have befriended Samsung on Facebook and 1.8 million follow it on Twitter. This is nearly a 500 percent increase for both social mediums in terms of users interested in Samsung and its products.
The company even plans to run a 3D advertisement before summer blockbusters in 55 movie theaters across the U.S. The ad will function like a game for Microsoft's Kinect accessory for the Xbox 360 detecting audience movements as each viewer works together waving their hands in the air trying to control a giant Galaxy S3 that is on the screen.
