- (Photo:Reuters/Mario Anzuoni)
Sean "Diddy" Combs, music and entertainment mogul, announced on Tuesday that he will launch a new cable network called Revolt.
The announcement came after Combs hinted at the launch on his Twitter page all morning.
"Big announcement coming at 10 a.m. EST! Stay Tuned," the music mogul tweeted to more than four million followers.
The announcement came in the form of a video posted to Combs' official YouTube channel, PTWITTYTV.
"The revolution will be televised. Today is a very, very big day," Combs said. "I'm here to announce my new cable network, Revolt."
Combs is working with Comcast, the nation's largest cable television provider, who will carry Revolt on some of its local cable systems, The New York Times reported. According to the report, Comcast has been actively working to increase minority channels within its network recently.
Combs thanked the network for their efforts to increase the number of minority owners.
"I'd first like to say thank you to Comcast, Comcast Diversity Council and NBC for recognizing the importance of minority ownership in cable television," Combs said in the Revolt announcement. "When I was growing up I used to watch television all the time and I would wonder why don't those people look like me, or talk like me or walk like me? Thank you to Comcast; my hat goes off to you for being the first to step up."
In his introductory video, Combs said the network would be dedicated to artists.
"I'm going to give the artists this channel. It's your channel, your opportunity to show your art the way you want to show your art," he said. "Uncut, raw, uncensored, ... a channel that will give new artists an opportunity to be seen and heard, new visual directors to be seen and felt, producers of all colors, shapes and sizes. This network will represent you and the soul of music that has been missing for a long time."
Although Combs expressed excitement for the possibilities that the new Revolt network would create, he admitted that it would be hard work.
"I take a lot of pride having experience, credibility, authenticity and relationships to make Revolt T.V. the number one name in home music on television," Combs said. "I've got a lot of work to do. It's going to be a marathon not a sprint, but I will not stop until we're on top."
Combs, who also executive produced the documentary "Undefeated" that recently earned an Oscar nomination, said he is thankful to God for the opportunities.
"Nominated for an Oscar AND announced my cable channel all in one week," Combs tweeted. "God really IS the GREATEST! If you believe -- you can do anything!"