Feedback from the Pews Made Easy

In the same way that "How's My Driving" decals can help monitor truckers' driving safety, churches are asking a similar question to the people who sit in their pews each week.

"How are we doing?" has opened an easier route for church leaders to get feedback from congregants and new visitors through pre-built template surveys specifically designed for churches.

From a visitor satisfaction survey to one that assesses the spiritual growth of long-time members, surveys have become a widely used tool for church leaders to better understand the people in the pews and implement any changes in response.

"The idea was to give them an easy-to-use application that would help them better understand people, their needs and their desires from the churches they attend," said Dwight Smith, president and creator of, said in an announcement about the launch of the Texas-based company in July.

Surveys aren't anything new to churches and religious organizations. Satisfaction surveys are often used to measure psychographics of people who are not currently attending a church, in an effort to learn what potential congregants look for and expect from local churches, according to Surveys are also used by church ministry leaders to better understand how services and activities can be adapted to meet the needs of members.

Willow Creek Community Church, one of the largest and most influential megachurches in the nation, recently came out of a churchwide survey – conducted on everyone from newcomers to fully devoted members – with a sweeping new vision to cater to the spiritual needs of all church attendants. That includes launching basic Biblical Literacy classes for the newbies and adding midweek services and discussion groups for the long-time members wanting more of a challenge in their faith.

Streamlining the process of conducting such surveys, gives churches the opportunity to create various types of surveys deployed on their church website or an in-house e-mail deployment system complete with automated survey tabulation.

"Information like this is essential to church leaders" said Smith.

"Old paradigms about church and religion have shifted, and this next generation is used to giving their opinions and having organizations actually listen."