Know These Deadly Sins!

By Rod Anderson, CP Cartoonist Tuesday, September 30, 2014

Experts tell us that the luxury car market is very competitive. Consumers have lots of choices, all of which promise performance, style, and luxury.

So a car company has to find a hook that offers buyers what their competitors can't or won't. And in the case of one brand, that "hook" is the very thing Christianity historically has taught would send your soul to Hell.

As BreakPoint editor David Carlson pointed out at the BreakPoint blog, a new ad for Lexus's new "F" performance series does not dwell on performance. Instead, it happily tells viewers that the "F" series will provoke lust, unleash wrath, incite envy, and elicit pride.

If this list of vices sounds familiar, it's because these are four of the seven deadly sins. The other three--gluttony, greed, and sloth—were left out of Lexus's standard option choices.

If Lexus can celebrate the deadly sins, maybe it's time for us to refamiliarize ourselves with them.

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