The man behind the controversial "Jesus Tattoo" movement will launch a new campaign "Death Row Jesus" on Wednesday to spread the message that God was the "worse criminal" while on earth.
David L. Miller of the Little Pencil organization is known for his thought-provoking marketing campaigns that promote the Gospel. Last year, he erected 59 billboards throughout Lubbock, Texas, depicting the image of Jesus Christ clad in tattoos. But this time, he is opting for digital video advertisements that will launch in major cities throughout the U.S.
"When people think about Jesus, they don't think about him being on death row, but if you think about what he did when he was on earth, that's really the experience he had," Miller told Lubbock's NBC affiliate KBCD 11.