Mophie Super Bowl Ad Showing God's Dead Smartphone Battery Goes Viral
"All Powerless," a commercial aired during the Super Bowl XLIX Sunday night by portable smartphone charger brand Mophie that seeks to show what would happen if God's smartphone was low on battery life, has been viewed more than 2.1 million times on YouTube.
Made by Mophie's ad agency Deutsch L.A., the commercial shows a man, apparently in Africa, looking up towards the sky and praying to God with his hands folded as he watches snowflakes falling.
There's total chaos, a dog on its two legs is walking a man on the street, there's massive looting going on, trees are burning due to heat somewhere, dead fish are flying, the infrastructure is crumbling. The ad seeks to suggest that the world is coming to an end.
The world is ending because the battery of God's phone, apparently a smartphone, is running down and he doesn't have a charger.
A man who looks like Morgan Freeman, who is clearly shown as God in heaven, is then shown looking at his phone's battery level in red, and saying, "Gosh darn it."
That ad ends with Mophie's tagline, "Stay Powerful."
It was Mophie's first national commercial, and yet its view count on YouTube had reached more than 2.1 million as of early Monday. The ad is introduced as, "When your phone dies, who knows what can happen. Mophie. Stay Powerful."
As the Super Bowl attracts more viewers than any other game, commercials cost about $4.5 million for a 30-second spot.
"There's no bigger platform for an advertiser," Ross Howe, Mophie's vice president of marketing, told Mashable. "It's such an event that the money spent isn't bad just for the game day impressions alone. But all the social media and publicity up to and around the game? You can't buy that at any price."
Mophie wanted an ad that would be big and bold, Pete Favat, Deutsch's chief creative officer, was quoted as saying. "They haven't showed any fear or nervousness," he said. "Still, there's a ton of pressure and a huge responsibility that goes along with a job like this. We're paying attention to every frame."
