What Can Pastors Learn From Sesame Street?
Sesame Street is 45 years old today. The show debuted on November 10, 1969, and has become the longest-running children's show in U.S. TV history. Things have changed over the decades—now Cookie Monster sometimes eats fruits and vegetables. But that's only the beginning of the story.
What can Sesame Street teach us about ministry? Consider three answers.
One: know your audience. There was a day when Cookie Monster hosted "Monsterpiece Theater" as Alistair Cookie and held a pipe, imitating the real show's host Alistair Cooke. He would then eat the pipe rather than smoking it. However, any reference to smoking today is unacceptable, so the pipe is no more. Children want more frenetic energy than in the past, so the show features fewer human actors and more puppets in skits with animation or other technology.
Jesus set the standard for demographic strategy. Our Lord met felt need to meet spiritual need. He knew the thoughts of those he sought to reach (Matthew 12:25) and spoke God's word to their hearts.
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