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10 Pro-LGBT TV Programs That Were Ratings Disasters

By Michael Gryboski, Editor Twitter

5. When We Rise

An ad for the ABC miniseries "When We Rise." The four-part miniseries focused on the history of the gay rights movement from the 1970s to 2013.
An ad for the ABC miniseries "When We Rise." The four-part miniseries focused on the history of the gay rights movement from the 1970s to 2013. | (Photo: Screengrab/YouTube/TV PROMOS HD)

The much-promoted ABC miniseries "When We Rise" centered on the history of the LGBT rights movement in America, from the 1960s up until 2013, airing from Feb. 27 to Mar. 3.

Despite the big names and extensive network TV ad campaign, ratings for the four-part series started off poor and only got worse over the course of the week.

"'When We Rise' was the lowest-rated program on the Big 4 and second lowest-rated overall last night, matching the CW's 'Supergirl' (0.7, even with last week). The CW's 'Jane The Virgin' (0.3) was off by a tenth," noted Deadline Hollywood.

In an effort to help get more viewers, ABC attempted to modify their primetime schedule, using the more successful "Modern Family" as a lead-in.

"ABC moved 'Modern Family' back half an hour in an attempt to provide miniseries 'When We Rise' with a bit of a boost. It didn't quite work," reported Variety.

"While 'Modern Family' notched a 2.0 in the demo and 6.37 million viewers, 'When We Rise' continued to falter with a 0.6 demo rating and 2.05 million viewers, lower than its premiere on Monday."

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