10 Pro-LGBT TV Programs That Were Ratings Disasters
5. When We Rise
The much-promoted ABC miniseries "When We Rise" centered on the history of the LGBT rights movement in America, from the 1960s up until 2013, airing from Feb. 27 to Mar. 3.
Despite the big names and extensive network TV ad campaign, ratings for the four-part series started off poor and only got worse over the course of the week.
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"'When We Rise' was the lowest-rated program on the Big 4 and second lowest-rated overall last night, matching the CW's 'Supergirl' (0.7, even with last week). The CW's 'Jane The Virgin' (0.3) was off by a tenth," noted Deadline Hollywood.
In an effort to help get more viewers, ABC attempted to modify their primetime schedule, using the more successful "Modern Family" as a lead-in.
"ABC moved 'Modern Family' back half an hour in an attempt to provide miniseries 'When We Rise' with a bit of a boost. It didn't quite work," reported Variety.
"While 'Modern Family' notched a 2.0 in the demo and 6.37 million viewers, 'When We Rise' continued to falter with a 0.6 demo rating and 2.05 million viewers, lower than its premiere on Monday."
