Black Friday 2011: Amazon to Have 'Several' Black Fridays This Year

Amazon is looking to "double-dip" by holding an extensive Black Friday sale in addition to the website-only Cyber Monday this year.

"We thought we'd get the deals going a little early," Amazon says on its website. "We're counting down to Black Friday Deals Week with, yes, even more deals, all day, every day,...Black Friday sales, Cyber Monday specials, Amazon's best deals – you'll find them right here."

With a variety of special offers over a greater period of time, Amazon is giving consumers more flexible options than brick and mortar stores such as Walmart and Target.

The appeal of getting Black Friday deals while sitting at home at a computer and eating Thanksgiving leftovers as opposed to joining the crushing frenzy of the Black Friday mad dashes appears alluring.

However, to get the best Amazon deals will still take patience and maybe even a little technique. According to, Amazon will be having a series of "Lighting Deals" which will only be available for short periods of time and keep people "crawling back to the site to check out the current discounted items."

The Amazon website currently is showing a countdown clock with approximately three hours to go before Turkish bath towels go on sale. The price of the towels will not be revealed until the countdown expires, at which point customers will have a certain amount of time to purchase them before the sale expires.

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