Grammy-nominated singer Crowder had an incredible opening week on the Billboard charts, with his latest project, American Prodigal, landing at No. 1 on the Christian and gospel albums chart, No. 3 on the digital albums chart, and No. 5 on the top albums Billboard charts. All the while his single, "Run Devil Run," continues to gain mainstream attention.
American Prodigal reached No. 12 on the overall Billboard top 200 chart. Ensuring its success, Crowder kicked off the album via a Twitter Music Q&A, exclusive Snapchat content with Spotify, and a performance on "Fox & Friends" where he sang his new song, "Run Devil Run," a song dedicated solely to taunting Satan.
"It is so great seeing and hearing how people are attaching to these songs," Crowder said of the 17 tracks found on the deluxe edition, in a statement shared with The Christian Post. "For me, they are obviously deeply meaningful, but they have swagger and are just stupid fun. I'm so happy folks have responded so exuberantly."
NBC's Sunday Night Football also picked up on the Texas native's hit song, "Run Devil Run," using the track during the Kansas City Chiefs and Pittsburgh Steelers televised NFL match-up.
"'Run Devil Run' has a lot of the overall attitude of the album shoved into one place," Crowder said of the edgy tune.
The music video for "Run Devil Run" has over half a million views on Youtube and features a Smokey & The Bandit car chase-turned-swamp race outside of New Orleans. The exciting video was showcased not only by Christian platforms but country networks as well, such as GAC, AXS, and the Country Network, among others.
Throughout the song, Crowder is heard repeatedly provoking the enemy of his soul, telling him he must flee. In the hook he sings, "Run devil, run devil, run devil run." The folktronica rock song is cleverly written and it's not clear until the bridge what exactly the popular worshipper is referring to while talking to the devil.
"I got the King of kings and the Lords of hosts
I got angel armies and a Holy Ghost
I got spirit-filled, baptized by fire
I got a valley of bones that came alive
I got a cross, a hill, and an empty grave
I got a trumpet sound and one sweet name
Shake the gate of hell, the sinners and dogs
I got my Jesus and the devil gotta run," Crowder shouts in victory as the song comes to an end.
Following the debut of American Prodigal, Crowder embarked on a nationwide "American Prodigal Tour," featuring Tedashii and The New Respects. The tour kicked off in over 20 markets from the West Coast to East Coast running September through November.
The Atlanta resident has since released another single off the album titled "My Victory" and it is currently No. 13 on the Christian Airplay Chart.
For more information on Crowder or American Prodigal visit Crowder Music.