South Dakota Gov. Kristi Noem tweeted on Sunday that children today "are being told that this kind of product is, not only okay, it's 'exclusive.'"
"But do you know what's more exclusive? Their God-given eternal soul," Noem wrote. "We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win."
Noem's response drew a response of Lil Nas X, expressing concern that a state governor is tweeting about shoes.
"[Do] ur job!" he wrote in a retweet of Noem's tweet.