Kris Jenner is accused of being more concerned with her television show "Keeping Up with the Kardashians" than she was with her marriage to Bruce, according to reports.
"Everything in Kris' life is about ratings," a source close to the family told Radar Online. "Bruce was never her priority and he was totally sick of it."
"Sometimes he would mention it bothered him, but most of the time he wouldn't say anything, so Kris just went about living how she was and treating him that way," the insider added.
Her criticism of her husband was allegedly ongoing and increased as their relationship fell apart.
"It was awful to see how Kris treated Bruce. She was critical of his looks, she'd complain about his clothes, and she'd never call him loving names, only referring to him as 'he,'" the source said.
Despite the disparaging reports, neither Kris nor Bruce Jenner have publicly commented on the reasons for their separation, choosing instead to say that their no. 1 priority is their family.
The Kardashian empire seems to be suffering after being hit with lawsuits, cheating allegations and divorces. In addition, the family's reality television show is seeing the lowest ratings in its history.
"Kourtney & Kim Take New York" premiered in January 2011 with 3 million viewers in 2011, according to TV By the Numbers. Before that, "Kourtney & Khloé Take Miami" set a record for E! with the season finale of season two in 2010, pulling in a whopping 3.7 million viewers.
But here in 2013, viewers seem to be tuning out in dramatic fashion. A September episode gathered only 1.79 million viewers overall and only 1 million viewers in the 18-49 demographic.
There are any number of reasons why fans seem to be losing interest, but one thing is for sure: the drop came soon after reports surfaced of Lamar Odom cheated on Khloe as well as rumors of his drug use.
"Kris is seeing red," a source told Hollywood Gossip. "Kris fiercely protects the Kardashian brand name and empire and to now have it associated with a drug problem, to her, it's unacceptable. She used to be very close to Lamar, but she is disgusted by what has happened."