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Swimsuit Designer Will Change How You Look at Bikinis (VIDEO)

By Jared Freeman
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When Jessica Rey decided she didn't want to wear bikinis anymore, she found the alternatives lacking. Frumpy. Unstylish. Fashions that her grandmother would wear to the beach.

So, she designed her own swimsuit, and Rey Swimwear was soon born in 2008. The line focuses on style and class, not how little fabric can be used per suit. The vintage, demure style of Audrey Hepburn inspires the line.

Rey is currently writing a book called "Decent Exposure" to spread her message of modest beauty. In this video from a Q Talks conference, she breaks down the sense of empowerment that "itsy, bitsy" bikinis supposedly bring their wearers.

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