Macy's Thanksgiving Day Parade 2011 Route Streamed Through 'MyCityWay' App
Onlookers and followers of the 2011 Thanksgiving Day Parade will be able to track its route with the "MyCityWay" mobile application.
MyCityWay’s official website offers a description of the application.
"MyCityWay is a real time app designed to transform your hand held device into a mega-utility tool for navigating the urban scene. By combining urban reference apps and app platforms with vital urban information, MyCityWay helps you pilot and explore the world's cities like never before. Use MyCityWay to find a Chinese restaurant in your neighborhood, locate the nearest wireless hotspot, or buy tickets for the next showing of a blockbuster movie. Connect with other users to find the perfect lunch spot, keep tabs on apartments for rent, or check live traffic feeds before leaving your home or office,” said the website.
MyCityWay is a mobile app that works with Android and Apple devices.
"Using the app, users can track specific parts of the parade, including marching bands, Santa and dance teams,” said Mobile Marketer.
"To track the parade, users need to register for an account with the program Clingle inside the app and then download the app on Thanksgiving Day to follow the parade route. Parade attendees can also view a map of the parade with directions and tourist information,” Mobile Marketer added.
Users of the app will also be able to buy parade memorabilia. Nearby shops, restaurants, subway stops and the local weather will also be viewable through MyCityWay.
As for the entertainment side of the parade, roughly 1,600 cheerleaders and performers, 11 marching bands, and artists like Cee Lo and Mary J. Blige will be on hand.
Even Santa Claus will make an early appearance during the festivities tomorrow.
One of the more notable floats that will amaze crowds tomorrow is Sonic of "Sonic the Hedgehog" fame.
The parade will begin at 9 a.m. on Central Park west at West 77th Street and then travel south. After, the parade will take a left to go east onto Central Park south and then head down Seventh and Sixth Avenues. The route will also hit 42nd Street along the way.
The end of the parade will be located at the 34th Street Macy's location.
