'No Other Name': Hillsong Takes Times Square
Hillsong, a Pentecostal powerhouse with church campuses spanning the globe, recently descended on New York City's Times Square to declare the name of Jesus before thousands of onlookers while also shooting cover art for a new album that shares its name with the megachurch's 2014 conference theme.
Instead of flashing the usual ads, news reports or the day's market results, 21 digital screens played for an hour a looped video comprised of just a few frames flashing repeatedly: "Jesus" and "No Other Name."
Jay Argaet, Hillsong's Art and Communications director, told The Christian Post that at least 400 people from Hillsong NYC church joined in the nighttime campaign at Times Square, one of the world's most sought out tourist destinations.
Times Square, located between 7th Avenue and Broadway from 42nd and 47th Streets, is trafficked by an average of 360,000 pedestrians every day, many of them out-of-towners.
