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5 Super Bowl LI Ads That Got Political

By Michael Gryboski, Editor

III. It's a 10 Haircare, '4 Years of Awful Hair'

It's A 10 Hair Care ad for Super Bowl LI.
It's A 10 Hair Care ad for Super Bowl LI. | (Photo: Screengrab/YouTube/itsa10haircare)

Of the Super Bowl LI commercials to comment on social issues or political developments, this one probably does so in the most fleeting manner.

An indie hair care brand called It's A 10 Hair Care had a commercial whose narration made a joke alluding to the much-talked about hair style of President Donald Trump.

"America, we're in for at least 4 years of awful hair. So it's up to you to do your part by making up for it with great hair," stated the ad's narrator.

There was also an emphasis on diversity with the ad, as a series of black-and-white scenes show a broad array of hair styles from people of many ages and races.

"Now is the time for us to come together," said Its A 10 Hair Care Founder and CEO Carolyn Aronson in a statement, as reported by New York Daily News. "I've always gone where they don't go, and there is no better time to push the envelope."

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