Taco Bell expanded their menu to include breakfast options starting on Thursday, March 27, and Twitter was flooded with reactions.
The famed fast food chain is now offering breakfast foods such as the widely promoted Waffle Taco filled with scrambled eggs, cheese, syrup, and bacon or sausage and the A.M. Crunchwrap, which is an entire hash-brown patty, scrambled eggs, cheddar cheese, and bacon, sausage or steak wrapped in a warm flour tortilla and grilled. As a result, Taco Bell became a trending topic on Twitter today with thousands of users sounding off on the breakfast items with mixed reviews.
"The AM crunch wrap is the big winner from the @TacoBell breakfast menu," Mikey posted. "Everything is good though."
Brad added, "Everyone please go to your local Taco Bell and order a Bacon AM Crunchwrap and put some mild sauce on it. Gold."
Another Twitter user shared, "Taco Bell breakfast? NO THANKS."
"Just the thought of Taco Bell having breakfast makes me want to throw up," Lydia candidly wrote.
In addition to the Waffle Taco, Taco Bell fans can also enjoy an A.M. Grilled Taco containing scrambled eggs, cheese, and bacon or sausage; a Sausage Flatbread Melt with sausage; a Steak & Egg Burrito, and Cinnabon filled pastries. Hash browns, coffee and orange juice is also available at Taco Bell. Breakfast is being served at most of Taco Bell's 6,000 restaurants nationwide from 7 to 11 a.m.
The fast food chain launched a breakfast campaign in order to stay competitive in the food market and attract more patrons. Taco Bell aims to add 2,000 restaurants by 2022, according to Business Week. Taco Bell is the latest fast food chain to expand their menu. Last year, McDonald's launched an "After Midnight" menu, Subway also recently added breakfast to their offerings.
Another trend found in fast food restaurants has been the addition of healthier menu items, such as sweet potato fries found at Burger King. At McDonalds, Happy Meals have been tweaked. The portion of fries has lessened by more than half, and apples were added to the popular meal. Moreover, the famous chain said it would reduce sodium, added sugars, saturated fats and calories across its entire menu by 2020.