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Mom, Daughters launch Pro-life Fashion brand; Name Alex Clark their Global Ambassador


Carla D’Addesi and Turning Point USA (TPUSA)leader/ Host of POPlitics, Alex Clark have lots in common. They are both passionate about fashion & empowering women to choose life. Combine these passions and these two women and the prolife movement will win the popculture war for life! D’Addesi prayed outside of Planned Parenthood clinics as a teen & continues to be a voice for the voiceless at National events, and Clark regularly addresses the importance of protecting all life on her daily show POPlitics with zeal and wit and speaks nationally with TPUSA.

And now the two women are joining forces to promote what is the first line of “prolife fashion” that celebrates a culture of life, provides women with beautiful and empowering clothing, and raises money for pro-life organizations.


D’Addesi and her three teenager daughters — Vittoria, 19; Isabella, 17; and Giulia, 14; launched COL 1972 (Culture of Life and the year before the U.S. Supreme Court’s Roe v. Wade decision made legal abortion the law of the land) in January, 2019. The company is only 17 months young and is already changing the pop culture for life through the mechanism of fashion.

But high fashion was not the priority that inspired the new company or Clark joining the effort as the brand’s global ambassador. It was the desire to find a practical way to advance their Christian faith and pro-life values.

“Abby Johnson, the author of Unplanned, was our very first COL1972 Global Ambassador (GA). She will continue as our GA. We wanted our Second GA to have a passion for life but be totally different from Abby. Alex Clark is an addition to our Global Ambassador Program. We did a Global Ambassador Search the month of May and called on our Life Tribe to suggest whom they wished to see as our next GA. We received many great suggestions for athletes, actresses, authors, models and journalists. Alex was a perfect fit to accompany Abby Johnson as our next GA. Alex is gorgeous, fashionable, bold and witty for life.” D’Addesi told the Christian Post.

In conjunction with the brand, D’Addesi and her daughter’s started the COL 1972 Foundation, formed to give back 100 percent of all profits raised from sales.


COL 1972 line carries a limited men’s collection, bump-friendly collection for expecting moms, street chic and contemporary chic styles sizes XS-3X. They are now expanding the brand, with the CUTEservatives collection set to debut on June 14, as this is the name Clark’s following calls themselves. The AbbyJ Collection inspired by the company’s first GA will continue to add new pieces.


“COL1972 has their Life Tribe and I have my CUTEservatives. This is going to be a combustible match for fashion and the pro-life community. We are building a strong, attractive, witty following for life together. I was introduced to COL1972 when I read an article about their fashion show at Liberty University. I was immediately intrigued by a brand that was inspired by life. I have a ‘1972’ necklace and a few other pieces that I love wearing even before I became the company’s GA.” Said Clark.


And Clark also knew of the fashion world’s support for the abortion industry.

Clark said she wished she could help support the pro-life movement with her love of fashion and now she is doing just that.

“I think more and more people are searching to put their purchasing power where their mouth is. I also love that everything is made in the USA.” Clark said.


“This is really a partnership to move the pro-life movement forward in a really healthy fun way,” D’Addesi said.

Meanwhile, expect lots of fashion inspo’s for life with COL1972 & POPlitics, Alex Clark.

Join the Life Tribe and CUTEservative movement @COL1972official on FB, Insta, Twitter & YOUTube. Check out their new SUMMER collection at COL1972.com. Join the fashion movement for life and begin giving back today!

JOIN OUR LIFE TRIBE Culture of Life 1972 is inspired by LIFE! We are a squad, a posse, a tribe, a community. We are thinkers and doers. We are creative and adventuresome. We are generous and strong. We are blessed and bold. We are prayer warriors and faith-igniters who are united by the belief that every life has priceless value and great purpose. Everyone is welcome! Join us!