Shawn "Jay-Z" Carter, the 43-year-old rap mogul, is giving one million fans a free album titled Magna Carter Holy Grail on July 4 that has gone platinum before its release.
Carter announced his upcoming album during a three minute commercial that aired during halftime of the NBA Finals' Game 5. While the album will be given away for free, the rapper has teamed up with Samsung to release it to the first one million Samsung Galaxy S III, Galaxy S 4 and Galaxy Note II owners who download the free Magna Carta application.
The rapper has reportedly already gone platinum with the release and earned $5 million before even publicly releasing the project, according to The Wall Street Journal. The publication reported that Samsung paid the rapper $5 per album, before its public release.
In the three minute commercial, Jay-Z appears with renowned Hip Hop producers Rick Rubin, Timbaland, Pharrell and Swizz Beatz. He acknowledged using unconventional methods in his latest project.
"We don't have any rules. Everyone is trying to figure it out," the rapper said in the commercial. "That's why the Internet is like the wild west ... the wild wild west. We need to write the new rules."
Jay-Z gave fans a glimpse of what they can expect from his upcoming release.
"Pretty much what the album is about is this duality of how do you navigate your way through this whole thing -- through success, through failures, through all this and remain yourself," the rapper said in the commercial, where he is pictured working in a studio surrounded by various producers.
The New York Post spoke about Jay-Z partnership with Samsung Mobile weeks ago.
"The eight-figure deal will be inked in the next few weeks, and is the biggest of its kind," sources reportedly told the Post's Page Six. "You can speculate that he'll want to develop some kind of new music-streaming service to promote his acts and music on mobile devices."