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4 news outlets that promoted witchcraft ahead of Jezebel's 'Etsy witch' Charlie Kirk hex backlash

Wikimedia Commons/Public Domain/Michael Fleischhacker
Wikimedia Commons/Public Domain/Michael Fleischhacker

1. The Washington Post - June 18, 2025

With the headline “Want to get rid of a toxic ex? Or curse someone? Hire an Etsy witch,” a Washington Post story in June cited the rising popularity of “WitchTok,” where videos on soliciting witchcraft services have over 30 billion views. 

Claiming that “witchcraft has in some ways lost its taboo,” the article largely focuses on content creators identifying themselves as witches and their low-cost services on Etsy. “For $17, you can place an order for good luck. Repairing a relationship costs $5. To make someone feel guilty, you’ll need $9.99, and curses tend to start around $15,” the article states.

In addition to highlighting Lindsey Squire, a self-branded “witch of the forest” with over half a million followers on Instagram, the WaPo report shared a link to Squire’s books on “the history of witchcraft and the basics of spell-crafting.”

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