4 news outlets that promoted witchcraft ahead of Jezebel's 'Etsy witch' Charlie Kirk hex backlash
5. Business Insider - July 27, 2025
In a story on how to buy “extreme luck” from a witch on Etsy, a July piece by Business Insider focused on the growing popularity of the psychic industry, which is projected to reach $4.5 billion by 2033.
After messaging with a “witch for hire,” reporter Allie Kelly says for prices ranging from $4 to $400, she was offered spells that would increase her chances of “long-lasting beauty, a dream job, money, protection, warm weather, a perfect wedding, or a loyal sugar daddy.”
"Thirty-six hours after I submitted my order, my witch sent me photo proof that my spell had been cast: an altar with a brightly-lit green candle, some crystals, and a couple of tarot cards,” Kelly wrote.
The Business Insider piece also highlighted how more people are increasingly turning to witchcraft and other occult practices to find stability and sanctuary in their lives.
"Magic is among the things that people turn to when things are becoming uncontrollable, when things are becoming uncertain, when you know the normal methods you use to shore up your life and provide some certainty don't seem to be working anymore,” the article stated.
