Comin Atcha Partners with Provident-Integrity

Comin Atcha Distribution is partnering with Provident-Integrity Distribution for all of their Christian/Gospel distribution, according to an announcement on Monday. They are distributed by Sony RED for the general market.

Comin Atcha Distribution is an independently operated company based in Boston, providing national distribution and access to retail services for their labels and their merchandise.

Their products – a variety of musical styles including Christian, Gospel, R&B, and Country – are distributed in small outlets as well as large national chains such as Kmart, Circuit City, Wal-Mart and Target.

Previously having distributed to the Christian/Gospel market independently, the two companies now have a new partnership that will enhance their presence in the Christian retail markets, hitting various outlets including Family Life, LifeWay and Berean, among others.

"I'm very excited about my partnership with Provident-Integrity Distribution," said Joe Langham, CEO of Comin Atcha Distribution. "I think this is a big step in the right direction for both companies. The future of small independent labels and artists will thrive with tactical relationships like the one forged between Comin Atcha Distribution and Provident-Integrity Distribution."

The first distributed product through this partnership will be the group Ashmont Hill releasing May 13, 2008.