Some conservative commentators are slamming Microsoft's new Christmas-themed ad that features transgender teens and gay marriage themes celebrating "what's good and right" in the world, by arguing that the tech giant is making a pointedly political message.
"This holiday season we brought together a group of people who are making a difference in the world," declares the Microsoft ad that features a montage of different people, including refugees making their way into Europe, and white police officers interacting with black children.
The ad also features transgender teenager Jazz Jennings and her speech at an event for LGBT activist group the Human Rights Campaign, along with a video clip of a first-grader who held a rainbow flag up to people demonstrating against same-sex marriage in a nod to the legalization of gay marriage in the United States.
The tech giant company explained the purpose of its ad in a statement: "This year has been challenging for many and much of what we hear in the news can be negative. Microsoft wanted to lift people up and remind them that ordinary people can make a difference.
"The message focuses on the spirit of the holidays, people coming together and celebrating what is good and right with the world — what unites us, instead of what divides us."
Bill Donohue of the Catholic League, who has criticized what he sees as anti-Christian or anti-Christmas expressions in society on a number of occasions this year, wrote that Microsoft's ad seeks to "exploit Christmas by pushing the LGBT agenda."
Although not explicitly stated in the ad, Donohue observed that the "hate" the pro-LGBT message seeks to combat is the traditional belief that marriage is between one man and one woman.
"No one, of course, is shown celebrating Christmas. Nor are there any kids shown standing up to corporate bullies who rip off the Christmas season to make cheap political points," he added.
"If the bi-coastal elites at Microsoft really believe in diversity, then let them have their LGBT celebrations in June during gay pride month, and leave December to Christians."
Microsoft's ad has also sparked a lot of debate and controversy on social media, as MailOnline noted, with numerous people either praising or criticizing the video.
The ad, which was released last week, already has over 4.5 million views on YouTube, but has also received more dislikes than likes.