It will always be about the values and moral lessons with family entertainment as seen in previous P&G and Walmart’s Family Movie Night initiative productions. However, in their seventh installment, “Who is Simon Miller,” moms proved that they can also make it about car chasings, multiple identities, cryptography, secret agents and action-packed entertainment minus the severe violence.
P&G and Walmart remain committed in allowing moms to monitor the production of made-for-TV movies, proving to be a profitable investment since its 2010 inception, according to Ben Simon, Director of Brand Marketing at Walmart.
Family Movie Night’s addition to the series “Who is Simon Miller” provides families the basic values of trust, faithfulness and loyalty, forgiveness and a universal truth through a spy drama.
There is nothing suspicious about Simon Miller, a husband and father of two teenagers. He’s the typical father, whose fear of flying is a nuisance due to his job’s constant traveling demand. He’s always on the road almost making his wife seem as a single mom.
Simon loves his family but his work-centered lifestyle leaves him unaware of his kids’ problems such as his trilingual daughter’s cheating accusations in school or his computer savvy son’s struggle to maintain a social life outside video games.
On his last “business trip” he failed to call his wife, causing worry on her and their children on his whereabouts. When she can’t get in touch with him she begins to look for information in her husband’s office, where she and her kids discover that their father was living a double life.
They discover a secret storage facility full of multiple passports with hundreds of travel stamps on them, sports cars, an unlimited bank account and most importantly, his last location: Europe.
In the hope to find their father they travel to Europe where both of his children are use their talents to find him. His daughter’s knack for languages and his son’s computer genius and problem solving takes them closer to the truth, a truth they resent him for hiding.
Confused, stressed and angry and the family tries to maintain grounded and focused as they try to find him. They discover that he is not only a spy, but probably a spy gone rogue who might be dead.
P&G/Walmart Family Movie Night has proven its success with nearly 22 million viewers while nearly a half million of the respective DVDs have been sold.
Ben Simon, Director of Brand Marketing at Walmart said that the quality entertainment for families has not only been a great business by proving families a “stay at home” option, but they also see a great future in the series.
Ben stated during a recent conference, “We hope that, that catalytic effect of our efforts will ultimately lead to, you know, hundreds of hours, thousands of hours of more family programming in the marketplace on an annual basis.”
Supports of the program, Moms for Family TV, continue to hope that the project encourages other networks and produce quality films geared towards families that don’t necessarily involve cartoons.
“We support anybody who would want to follow and to continue to make a push for better quality family programming on television,” said Susan Fisher, co-founder of Moms 4 Family TV.
“Who is Simon Miller” is slated to premiere on Saturday, August 6 at 8/7 p.m. on NBC.