The Kardashians have expanded their Kardashian Kollection at Sears to include a lingerie line, and the three sisters are featured in a racy new ad to promote it.
Khloe Kardashian mentioned the new ad, further endorsing the sisters' growing brand of products.
"OMG how fab is this new ad for Kardashian Kollection lingerie?!? Nothing makes me feel sexier, plus it's all so comfy! Killing two birds with one stone! LOL," she wrote on her Celebuzz page.
Kim, Khloe, and Kourtney Kardashian model the Sears-sold bras, panties, and hosiery while wearing high-heeled shoes. The ad is certain to provoke responses from critics, some of whom already find the images to be lewd and doctored.
"There's no way Khloe Kardashian looks like that in real life," wrote TheBlemish.com about the photo. "This ad is a lie."
Khloe admitted to People magazine in February that posing in suggestive stances next to her two smaller sisters can be disheartening because of her size, but that it also functioned as a blessing in disguise.
"It's a little nerve-wracking being next to Kourtney and Kim in lingerie or a bikini," said the reality star. "But that's the blessing of having a liner that's designed by three different body-shaped women."
While all three Kardashian sisters are certainly different in body type, some allege that artists go overboard on Photoshop and airbrushing techniques, promoting an unrealistic standard of beauty.
"Does this new lingerie line come with your own photoshop artist?" wrote TheBlemish.com. "Because that's the only way you'll cut 30 inches from your waist like they did to Khloe here."
The controversial ad follows the Kardashians' provocative January picture promoting their fitted denim jeans at Sears. For the photo shoot, the girls wore nothing but the jeans, appearing topless and drawing ire from fans and critics alike.
"This picture has been airbrushed," claimed Barbara Bjur Betts of the ad on the Us Weekly blog. "If this was just done recently, do you really think Kourtney's pregnant stomach looks like that, even though she is the thinnest of the three."
The Kardashians' promotional stunts are just beginning, according to Bruno Schiavi, the co-creator of the Kardashian Kollection denim line. By now, the sisters should have shot their bikini line photos.
"We are shooting our new swim campaign actually in January," he told Celebuzz. "We're very excited about that."