A new report states Nabisco will be bringing a new Oreo flavor next month: strawberry shortcake. The confirmation came shortly after an image of the new cookie was shared on social media.
Strawberry shortcake is a popular flavor that typically becomes available during Valentine's Day season. The special flavor can be tasted in a wide range of products. This year, M&Ms launched strawberry shortcake-flavored white chocolate as a Target exclusive. Meanwhile, previous years' Valentine's Day saw candy corn sporting the strawberry shortcake flavor as well.
However, this year, Oreo plans to give new meaning to the pink-colored treat as a new flavor for spring or summer, according to Consumerist. The new cookies layer a pale pink strawberry-flavored filling in between vanilla cookies.
The public got its first look at Strawberry Shortcake Oreos from a leaked image (above) that was posted on Instagram on Monday. The following day, Mondelez, Nabisco's parent company, officially confirmed the leak.
The new Strawberry Shortcake Oreos will be available in Walmart for a limited time starting April 4, according to an Oreo spokesman. The limited edition cookies will come in smaller 10.7-ounce packages.
This isn't the first time that Mondelez released a novelty flavored Oreo cookie to the market. Earlier this year, in January, Oreo released a cinnamon bun flavored cookie. Last year, the conglomerate launched several novelty Oreo flavors, including the Toasted Coconut Oreo cookies and another flavored red velvet. In 2014, the company provided the market with Caramel Apple, Pumpkin Spice, and Root Beer Float Oreo cookies. Then there were also some s'mores, brownie batter, cotton candy, and key lime pie flavors as well.
Cookie lovers welcome the news and some are hoping that the new Strawberry Shortcake Oreos would usher in other novelty flavors like gummy bears. However, the company got some flak from politicians earlier this month after news broke that some of "America's favorite cookie" will be made in Mexico.