So many people wake up each day and face challenges that others may take for granted. These challenges include things as simple as bathing, dressing, and walking. Nike knows a thing or two about this, and decided to use the story of a boy with cerebral palsy to inspire.
Bill Bowerman, the college track coach who founded the iconic shoe company, actually suffered nerve damage. This came from inventing his shoes in a poorly ventilated workspace. His shoes are loved by everyone, but his mobility was limited by his creation. But a breakthrough of how we actually put on our shoes came about because of a young man with cerebral palsy. Matthew Walzer has the disease and it was nearly impossible for him to tie his shoes each day because of it.
This boy sent Nike a thoughtful letter, and they took what he said into consideration. Nike came up with a revolutionary new way to aid Matthew in living independently as he prepares for college. The design was very successful. Matthew was brought in to help create a production version and meet some of his fellow celebrity designers including his favorite basketball player, LeBron James!
Check out this inspiring story below: