5 Commercials That Stuck Out During Super Bowl 52

Tide: Every commercial a laundry detergent ad?

Tide laundry detergent notably punctuated the Super Bowl commercial space in each quarter of the football game, creating the impression that every ad might be a Tide commercial.

Tide purchased a 45-second spot during the first quarter that set their narrative for the rest of the commercials that would play during the game.

Proctor & Gamble, which owns Tide, bought 15-second spots in the 2nd, 3rd, and 4th quarters. But it was the lengthier first ad that caused viewers to wonder if every ad thereafter might be an ad for the laundry detergent.

The longer commercial was a series of vignettes where Stranger Things actor David Harbour is seen doing things by himself and alongside people, all of whom were wearing spotlessly clean clothes, while the ad looks like it is about cars, beer, spirituality, a garage service, razor blades, or a "cold refreshing" cola.