4. Utilize atmospherics
There are many factors that go into a woman's decision to get an abortion, such as being able to see her baby in an ultrasound, her home situation, age, marriage status, wealth, etc.
According to Fisher, 60 percent of Human Coalition clients rate themselves as a one on a 1-to-5 happiness scale, meaning they have anxiety about their situation.
"If we are able to help her move just one step up the food chain from a one to a two, her chances of choosing life go up 77 percent," Fisher said. "Meaning, if she is not so depressed and disappointed and has hope, there is a chance she will choose life."
Human Coalition developed what Fisher referred to as "the blue room test." A test that measures the effect that a nicer atmosphere has on making the abortion-determined women feel more calm about her pregnancy.
The test was initially run at the Human Coalition's clinic in Dallas.
"We took two counseling rooms in our clinic in Dallas, which were equal. They were very nicely decorated and very nicely furnished, and we left one alone and the other one we adapted — we painted the walls blue, changed the furniture, got rid of the crumby fluorescent lighting, we changed throw pillows and set up the room in a very specific way based on other medical studies that suggested a very calming environment," Fisher said.
"We ran the same counselors and same nurses, the same trained staff with the same counseling practices in both rooms and studied the life decision rate of those women to see whether or not the blue room had a material test on her life decision."
"The blue room returned a 36-percent lift in life decision rate," Fisher continued. "Again, most of our tests fail but this one was a booyah. In our world, if you get a 1-percent lift, it is like a party. If you get a 36-percent lift, its like New Year's Eve. So, guess what color all of our counseling rooms are. They are all blue in all of our clinics. "
5. 'Continuum of Care' programs
For many abortion-determined women, they are in need of help when it comes to various aspects of their own life and if a pro-life clinic or organization is able to provide the woman with the help she needs, it could increase the chances she chooses to give birth.
Last year, the Human Coalition launched its "Continuum of Care" program at its clinic in Pittsburgh.
"Caring for the mother and the family is incumbent on rescuing the child. We have adapted the 'Continuum of Care.' It's a very efficient way of providing care. Pittsburgh is a perfect example," Fisher said. "In Pittsburgh, we vetted other organizations that already exist that provide fantastic care in 12 different areas, such as maternity housing, drug and alcohol abuse counseling, job placement, job training, financial assistance, health care, adoption services and we basically picked the best of breed."
"We did hire staff in the women's care clinic not to provide all that care but to quarterback that care," he added. "When a client opts into the 'Continuum of Care' program, they are given their own personal coach and that coach designs for them a custom care solution that is monitored and handled throughout women's care process."
Due to the success of the program in Pittsburgh, Human Coalition expanded that program to its clinic in Dallas.
"It is a very powerful solution that is now being tested all the way upstream into the call center because now the call center doesn't have to just say, 'We can offer you a free ultrasound.' They can say, 'Ma'am, what is your primary reason for wanting to abort your child? ... If we can help you, if we can rescue you from that situation and provide you housing and support, will you come and see us?'" Fisher said. "Do you see how powerful that is? To test that now in the call center is mechanism we can use to bring them into care."