4 things to know about Target 'Pride' backlash over LGBT products, 'tuck-friendly' swimsuit

Target stock plummets 

REUTERS/Craig Lassig
REUTERS/Craig Lassig

Following the controversy over the collection Target released ahead of "Pride" month, the retail chain’s stock price has experienced a decline. As The New York Post reported Sunday, Target lost $10 billion in market valuation amid calls from conservative influencers to boycott the company. 

On Thursday, Fox Business reported that Target lost $9.3 billion in market value, and the corporation's shares had dropped by more than 12.6% since the consumer backlash began. 

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As The Christian Post previously reported, Allie Beth Stuckey, host of the "Relatable" podcast, called on Christians to stop condoning individuals who proclaim that they identify as the opposite sex by using their chosen pronouns instead of their actual pronouns. 

“Christians who have thus far tricked themselves into thinking ‘pronoun hospitality’ is a loving evangelistic tool should wake up to the fact that they’ve been dancing with the devil,” Stuckey wrote in a tweet last week. 

In a separate tweet, the conservative encouraged Christian women to boycott Target or at least refuse to shop at the retail store during its so-called Pride month in June.

Daily Wire host Matt Walsh urged his followers last week to boycott Target, comparing the situation to Bud Light paying TikTok trans influencer Dylan Mulvaney to promote its brand, prompting a large-scale boycott of the beer company.

“What @Target is doing is far worse than anything Bud Light did,” Walsh stated earlier this month. “They are selling chest binders & ‘tuck-friendly’ bathing suits for children. Target is calling our bluff. But just like any other company, they need our business. We did it with Bud Light. Now it's Target's turn.”

Samantha Kamman is a reporter for The Christian Post. She can be reached at: Follow her on Twitter: @Samantha_Kamman

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