Rapper turned pastor, MC Hammer, has announced his involvement in the creation of a brand new search engine called WireDoo.
The site will not be like a regular search engine, but will focus on deep searches on relational topics.
Hammer explained at the Web 2.0 Summit in San Francisco, that while regular search engines like Google use connecting words and keywords, WireDoo would use something called a relationship search.
He said searches would connect more dots than random word pairings. He used the example of a car. Rather than searching for a certain model and seeing everything on that model pop up, the new search engine will break it down to things like year, mileage, even zip code if you wanted to buy it.
"It's about relationships beyond words," he said at the summit.
The tagline for the site is "Search once and see what's related."
Hammer did not say much more about the new search site, but claimed it would dig deeper than Google.
Currently in its pre-beta stage, the search engine is a two-year project in the making.
MC Hammer, 49, whose real name is Stanley Burrell, came to prominence in the late 80s/ early 90s as a pioneer of pop mainstream hip-hop.
However, a lot of other rappers at the time deemed him a sell-out due to the constant change of his image and musical style to fit what was popular.
He was at one time a household name, but due to his lavish lifestyle and a string of unsuccessful albums, he lost his fortune and claimed bankruptcy.
Hammer's trademark was his colorful clothes and parachute pants along with his intense dances and live stage performances.
He became the first artist to gain diamond status for an album, and has sold 50 million records all time.
In the late 1990s after going bankrupt, he became a preacher.
Raised Pentecostal, he has admitted in interviews that he left his faith behind when he became famous. However, he did make a promise to dedicate one song on every album to God. One of his most popular singles was the God inspired "Pray."